You agree not to use any technical, financial, strategic and other proprietary and confidential information relating to CoolRyds’ business, operations and properties, including User information (“Confidential Information”) disclosed to you by CoolRyds for your own use or for any purpose other than as contemplated herein. You shall not disclose or permit disclosure of any Confidential Information to third parties. You agree to take all reasonable measures to protect the secrecy of and avoid disclosure or use of Confidential Information of CoolRyds in order to prevent it from falling into the public domain. Notwithstanding the above, you shall not have liability to CoolRyds with regard to any Confidential Information which you can prove: was in the public domain at the time it was disclosed by CoolRyds or has entered the public domain through no fault of yours; was known to you, without restriction, at the time of disclosure, as demonstrated by files in existence at the time of disclosure; is disclosed with the prior written approval of CoolRyds; becomes known to you, without restriction, from a source other than CoolRyds without breach of this Agreement by you and otherwise not in violation of CoolRyds’ rights; or is disclosed pursuant to the order or requirement of a court, administrative agency, or other governmental body; provided, however, that You shall provide prompt notice of such court order or requirement to CoolRyds to enable CoolRyds to seek a protective order or otherwise prevent or restrict such disclosure.